Aloha Flow Riders!

We're kicking off something new at The Flow: a fresh monthly format where we dig deep into ONE topic over four weeks. This month? Community building through podcasting.

Most creators chase viewers, subscribers, and downloads. But that's the wrong metric.

THE BIG SHIFT: From Audience to Community

The difference is simple:

An audience listens to you. A community talks WITH you.

As Doc put it on this week's show: "By nature of the word audience, it's to listen to somebody talk. It's a one-way conversation. Community definitely requires a two-way conversation."

When you shift your language from "growing my audience" to "building my community," you'll notice real differences:

• You stop broadcasting and start conversing
• Your content becomes a meeting place
• People don't just consume. They belong
• They show up consistently because they're part of something

Katie's take: "Your podcast isn't just content, it's a meeting spot. It's your opportunity to form connections and community."

WHY THIS MATTERS NOW

In a world saturated with AI-generated content, human connection is your competitive advantage.

When people know you, like you, and trust you through genuine community:

• They recommend you to everyone they know
• They stick with you through format changes and experiments
• They become your best collaborators and content sources

The Ecamm community grew from 1,500 to nearly 30,000 people. Not through aggressive marketing, but through intentional community building.

The community built itself. We opened the door and showed up consistently.

🎬 WATCH THE FULL EPISODE

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In the full episode, Doc and Katie also cover:

• Why consistency matters more than you think (and the surprising story of how Doc got "cursed out" into creating his Tuesday/Saturday schedule)
• How to use mistakes and behind-the-scenes moments to build connection
• Name your community (The Flow Riders, The Taters, etc.) and why it matters
• The "stranger talker" skill and how to develop it if you're shy
• Real examples from Toni & Ryan podcast's community-first format

COMING NEXT WEEK

We're rolling up our sleeves! Next Tuesday, Doc and Katie are going LIVE with their action plan for growing The Flow's community. Complete with real examples, real experiments, and real results (or failures. We'll see!).

Topic: How We're Growing a Podcast Community (Action Plan + Real Examples)

You'll see exactly what we're building, why we're building it, and how you can apply the same strategies to YOUR show. Plus, we'll be testing new community features LIVE during the episode.

Join us every Tuesday at 12 PM Eastern at flow.ecamm.com​

Got questions about building your community? Hit reply or send us a video question. We're reading every single one for our mailbag episode at the end of the month.

Mahalo!
​Doc Rock & Katie Fawkes​
The Flow

P.S. Seriously, do that 5-minute challenge. Tag us when you post about it. We want to celebrate your first steps with you.. People who show up, engage, and stick around because they feel connected.