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Flow Riders!

This week we're diving into the world of brand partnerships with sponsorship expert Justin Moore. If you missed Tuesday's episode of The Flow, you're in for a treat as we break down the key insights that could transform your approach to monetizing your podcast.

The Sponsorship Continuum:
Where Do You Fit?

Justin shared his "sponsorship continuum" concept - your approach should match your audience size:

• Small audience? Offer to create content FOR brands instead of just promoting them
• Growing audience? Combine content creation with platform promotion
• Large audience? Focus on native integration with your platform

Pro tip: You don't need millions of followers to make good money with sponsorships. Justin's "Moneyball approach" of consistently landing smaller deals has generated over $5 million in brand partnerships.

The ROPE Method:
Crafting Irresistible Pitches

Justin's ROPE method makes your pitch stand out:

• Relevant: Connect to the brand's current campaigns
• Organic: Show how your audience already likes their brand
• Proof: Demonstrate results from previous partnerships
• Easy to execute: Make it simple for them to say "yes"

Remember: Brands don't have random piles of money lying around. Your job is to show how you can help them achieve goals they've already budgeted for.

Negotiation Masterclass

• Never negotiate on the first call - use it for discovery
• When asked about rates, say: "I'd love to put together 3-4 packages. What budget range would be feasible?"
• To move beyond affiliate status, offer something unique like content repurposing rights

Pro tip: Use asynchronous video messages when pitching brands. A 45-second personalized video stands out dramatically in the age of AI-generated emails.

Final Thoughts

The sponsorship landscape isn't about waiting for permission or reaching a magic follower count. It's about understanding what brands need and positioning yourself as the solution.

Remember: Brands don't care about sponsoring you—they care about finding new customers. Your job is to show them how you can help.

Want to dive deeper? Check out Justin's book "Sponsor Magnet" and get on the waitlist for next year's Sponsor Games event at sponsorgames.com.

For free weekly sponsorship opportunities, visit creatorwizard.com/join.

Next Week On The Flow

From sponsorships to podcast publicity! Learn how to get featured on other shows, plus join our upcoming media kit workshop. Subscribe to our emails so you don't miss it!

Mahalo,
Katie + The Ecamm Team

For more podcasting and content creation insights, visit flow.ecamm.com​