Permission To Be Messy


Aloha Flow Riders!

Here's the truth no one's talking about: Your perfectionism is killing your content creation dreams. While you're stuck in endless retake cycles, other creators are building audiences with authentic, messy, human content that actually connects.

The good news? We're living in the perfect time to embrace imperfection.

The AI Authenticity Gap

With AI-generated content flooding platforms, audiences are craving real human connection more than ever. Your stumbles, pauses, and genuine reactions aren't bugs—they're features that prove you're human.

The Confidence Myth Busted

Stop buying courses on "building confidence." You already have it—you're just pointing it in the wrong direction. Channel that same energy you use to convince yourself you can't do something into actually doing it.

Key insight: Even Einstein was an "absolute mess." The smartest people in history were beautifully imperfect humans who didn't hide behind facades.

Think of your recording setup like preparing a presentation, not a Hollywood production.

Your Simple Structure:

  1. Hook - Why should people care?
  2. 3 Main Points Maximum - Any more loses focus
  3. Closing with Call-to-Action - What happens next?

Use Ecamm as Your Outline:

  • Name your scenes as your talking points
  • Scene 1: "Hook - Why We're Screwing Everything Up"
  • Scene 2: "Point 1 - The Confidence Trap"
  • Scene 3: "Point 2 - Tools vs. Talent"
  • Scene 4: "Closing - Your Challenge"

Pro tip: Your scenes become your visual teleprompter. No scripts needed—just your expertise flowing naturally.

This week, try the "Wedding Toast Method":

  1. Write your key points on paper
  2. Start recording
  3. Crumple up the paper and speak from the heart
  4. Trust your expertise—you know this stuff

The worst thing that happens: You get practice and raw material for AI tools to help you create clips, blog posts, and social content.

Challenge: Record one video this week using only your phone and the three-point structure above. Don't edit it. Just publish it.

Social media stopped being social when everyone started performing instead of connecting. The rise of AI content is driving audiences back to authentic human creators.

Your "flaws" are your competitive advantage. Every stumble, genuine laugh, and real moment builds trust that no AI can replicate.

Stop waiting for permission to be imperfect. Your audience is waiting for the real you.

Mahalo,
Doc + Katie


show
The Flow: Episode 122 - The...
Nov 4 · The Flow
51:47
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