Aloha Flow Riders!

This week we're diving into something game-changing: turning your podcast from a passion project into a powerful business asset.

Katie Brinkley joined Katie Fawkes for a no-holds-barred conversation about podcast strategy that actually drives business results.

With her radio journalism background, Katie Brinkley shared exactly how creators can craft content that converts listeners into customers.

Finding Your "Why"

Before hitting record on your first (or next) episode, ask yourself:

• What's the purpose of your show?
• Who are you trying to reach?
• What specific outcomes do you want?

Here's What Happens Next...

When you know your why it's way easier to keep the focus on reaching the right listeners, not just more listeners. The right listeners matter because a podcast with only 50 downloads can drive significant business if they're the right people. ESPECIALLY, when you are able to take that audience of 50 to a channel that you own, like an email list.

When you focus on the why, you attract the right audience that's actually ready to engage and buy.

Here's An Actionable Strategy You Can Use:

Katie's social media four post strategy for promoting your podcast without constantly saying "listen to my podcast!":

1. Awareness Post - Highlight a problem your audience faces (using polls, bold statements)
2. Elaboration Post - Show your expertise by explaining the problem (through newsletters, threads)
3. Community Post - Tell a story about overcoming this challenge
4. Action Post - Invite people to take the next step with you

Before You Go, Tell Us Your Why!

So, reply to this email with your podcast purpose! We want to know why you chose to start podcasting, who you are trying to reach, and the outcomes you are looking for with your podcast.

Mahalo!
Katie and Katie

The Flow airs live Tuesdays at 12 PM Eastern at flow.ecamm.com