Turning Your Podcast Into a Content Machine - Lessons from Nicky & Moose

Flow Riders!

Get ready for some exclusive gold! We're unlocking rarely-shared insights from our vault - featuring the dynamic podcasting duo Nicky and Moose from our Leap into Podcasting virtual event in 2022. They revealed their complete journey from casual Facebook Live conversations to building a thriving, multi-platform podcast empire powered by Ecamm. This members-only deep dive is packed with their best-kept secrets and strategies you won't find anywhere else!

Start With Video (Always!)

"If you take nothing else away from what we talked about today, please make sure that you start your podcast with video," Moose emphasized. Here's why:

• You're already creating the audio content anyway
• You gain multi-platform distribution options
• You unlock additional monetization opportunities
• You get social media content without extra recording

Pro tip: Use Ecamm Live to record both audio and video simultaneously, giving you maximum flexibility for content distribution.

Monetization Pathways

Multiple revenue streams Nicky and Moose have tested:

1. Affiliate Marketing
   • Start monetizing from episode one
   • Promote tools you actually use
   • Build authentic partnerships
2. YouTube Revenue
   • Aim for 1000 subscribers + watch hours
   • Monetize through ads
   • Layer in your own sponsorships
3. Community Building
   • Create exclusive content
   • Build paid communities
   • Offer ad-free experiences

Pro tip: Don't make money your primary motivation - focus
on building value first.

Growing Your Audience

The Reality Check

Nicky shared some real numbers:

• 100K Instagram followers ≠ 100K podcast listeners
• Expect 5-10% audience transfer rate
• Celebrate small wins and steady growth

Smart Growth Strategies

• Test concepts with live streaming first
• Build audience before launching
• Include trending topics strategically
• Stay consistent with your schedule

Final Thoughts

Remember what Moose said: "Don't underestimate the power of your story." Your unique perspective and experiences are what will set you apart in the crowded podcasting space.

This week's key takeaway: Start with video, embrace the journey, and focus on creating value before monetization.

Mahalo,
Katie + Doc

For more podcasting and content creation insights, visit flow.ecamm.com​