AI Workflows for Content Creators

Hey Flow Riders! 👋

This week on The Flow, we had the pleasure of hosting the incredible Jeff Sieh to dive deep into AI-powered workflows for content creators. If you're feeling overwhelmed by the constant content demands across multiple platforms, this episode is your lifeline!

Key Takeaways from Our Conversation with Jeff

🔑 The Mindset Shift: Stop Trying to Know Everything

• Nobody knows it all - Even experts don't have all the answers at their fingertips
• Focus on learning constantly - Be open to picking up new ideas from everyone
• Embrace "content at home" - You likely have valuable content already created that can be repurposed

🔄 The Content Repurposing Framework

1. Start with pillar content (your podcast/livestream)
2. Plan for repurposing during pre-production
3. Structure your content with clear segments
4. Use AI tools to identify and extract the best moments
5. Distribute across platforms in appropriate formats

🛠️ Top AI Tools Worth Exploring

Jeff recommends these three essential tools for creators:

• Descript - For transcript-based editing and content repurposing
• Notion - For organizing workflows and processes (with AI capabilities)
• Suno - For creating AI audio elements for your show

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Pro Tips for Streamlining Your Workflow

Create a Detailed Checklist

"Make checklists for your show so nothing falls through the cracks." - Jeff Sieh

Follow the "Shitako" method from Japanese train conductors: physically point to and call out each item on your checklist to ensure nothing gets missed.

Use AI for Guest Research

Feed previous interviews or a guest's book into AI tools to:

• Find questions nobody has asked before
• Identify themes to explore
• Prepare more thoughtful, unique conversations

Plan for Clip-Worthy Moments

When you hear a great answer during recording:

• Ask your guest to repeat it for a cleaner clip
• Use keywords like "flow drops" to mark important moments
• Make it easy to find and extract these gems later

Leverage AI for Content Analysis

• Have AI analyze your YouTube analytics to spot trends
• Use tools like Google AI Studio to critique your videos
• Learn what's working and what needs improvement

The Flow: Episode 117 - Repu... Sep 23 · The Flow 50:44   ​

Quick Implementation Tip

Start small: Pick one part of your workflow that takes the most time, map out the steps, and look for an AI tool that can help automate it. Test for a month before deciding if it's worth keeping in your toolkit.

What's Your Biggest Content Creation Challenge?

We'd love to hear from you! Reply to this email with your biggest content creation challenge, and we might address it in an upcoming episode of The Flow.

Mahalo!

Doc and Katie

The Flow is sponsored by Shure - helping you sound your best for over 100 years. Learn more at shure.com​

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